On March 20, 2025, at Real Madrid City, we sealed a landmark agreement: our president, Francisco Moreno, and Real Madrid ambassador Roberto Carlos presented the partnership that will make the first Social-Sports School in Sagure, Oromia possible. In its pilot phase, the project will directly benefit 250 boys and girls at risk of social exclusion.
Starting February 1, 2026, children aged 5 to 12 will train two afternoons a week in small groups. They will join the Real Madrid Foundation’s “Training football, teaching values” program and its “For a REAL education: Values and Sport” methodology, which combines sports technique with teamwork, respect and self-esteem. Our local coaches have already started training in this model and will have the Foundation’s educational support and monitoring tools. Beyond the work on the field, the program includes monthly workshops on health, equality and peaceful conflict resolution, as well as quarterly nutrition monitoring to look after each child’s overall well-being.
The first edition will run until June 30, 2026. During this time, we will prepare the playing field, set up changing rooms and a first-aid point, and complete the sports equipment (420 balls, 75 training bibs and basic health kits, among other resources). We can carry it out thanks to a network of local allies: the Sisters of the Holy Rosary, Sagure Primary School and the Ethiopian education and sports authorities, whose involvement ensures the community’s support and the school’s sustainability.
For Fundación ADS, this agreement is about more than building a field: it means offering a safe space where the children of Sagure can learn, grow and look toward a different future. We will share our progress on this blog and on our social media so you can follow closely as the ball starts rolling and, with it, new opportunities for a whole community.
Thank you for joining us in this new challenge.
👉 Learn more on the project page: Sagure St. Mary Social-Sports School.
